Gōl Organic Social Media

Gol is a 53’ BAR-V trailer that we launched alongside Charlotte’s first MLS team. It was designed to capitalize on tailgating culture, concert crowds, and private events.

Being a new brand has perks. You get to experiment with the voice, colors, and presentation. So when it came to social media, almost nothing was off limits. I pushed everything from voice to tone trying to find a place the client would be happy yet distinct.