BMW of North America
BMW i3— hear me whir
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This ad was created in light of slow sales and also to counter the fierce competition that the BMW i3 faces. The truth is that in many ways the BMW i3 is better than a majority of electric offerings from Tesla, Nissan, Honda, Audi, Jaguar, and Volkswagen-- not only because it is strangely practical, but because it is The only EV that drives like a BMW.
In addition to that, the BMW i3 has many standard features that are optional with the competition. The BMW i3 is a truly practical car that offers compact SUV space, an SUV-like driving position, and BMW driving pleasure.
I am responsible for the concept, copy, and final product. The BMW logo and i3 photo are the property of BMW.